Improving Your Online Presence through LinkedIn

Businesses cannot think of marketing strategies without social media as they contain active user traffic all the time. As we all know the top social media sites used as major marketing platforms include Facebook, Twitter and Google+. These sites have been helpful especially for small business enterprises in achieving their marketing goals. We also know that there is another social media site known as LinkedIn which is mainly used for professional networking. As of June 2013, LinkedIn has reported more than 250 million users having registered accounts in more than 200 countries and territories. With a registered LinkedIn account, you can search for a new job, employees or clients and you can share or exchange ideas with your followers thereby building strong connections. When it comes to marketing campaigns, LinkedIn is far behind of its other counterparts and these days it has been encouraging marketers to utilize its marketing oriented features such as sponsored updates to carry out their promotional activities.

Ways for Making Better SEO Presence in LinkedIn

• Creating a Complete Profile – To create a first impression, you need to create a complete LinkedIn profile which will acts like an online business card. If your followers/contacts are considering in working with you then they will refer back to your LinkedIn profile. To complete your profile, you can include all sorts of different information and according to LinkedIn, users with complete profiles are forty times more likely to receive opportunities through the website and there is a built-in ‘completeness’ guide to help users to complete their profile. You need to insert professional looking photo as your profile picture and optimize your job titles slightly for including few keywords related to your field or business. 

• Increasing the Size of Your LinkedIn Network – You need expand your contact base that will increase your SEO chances. When reaching out for new connections, try to personalize your messages by giving a brief explanation or reason as why you are sending it. As you know, LinkedIn prefers to show results that have at least some kind of connection with the search user. Thereby you can improve your profile’s online presence in the search results by increasing the size of your network. Also, you can further expand your LinkedIn visibility by reaching out to new contacts especially those who are interest in your business or professional field.

• SEO Techniques to Boost Your Presence – When you are building links within your profile, use those keywords that related to your business field and try not to create keyword congestion. Being a social media platform, you can put fresh and informative content in your LinkedIn profile via quality links.

• Always stay engaged – Just like engaging in conversations with your Facebook friends or Twitter followers, be active in your profile by sharing news on developments happening within your company or events you are conducting, but just tell about yourself only. Update your profile with industry related news and provide links to your contacts who may find it useful. As most LinkedIn users like to see who has been viewing or visiting their profile, you must leave an everlasting footprint so that you increase the chances of getting new connections. 

• Utilize the maximum – To realize your SEO efforts and for searching specific opportunities, you use advanced search options provided by the professional networking site. Utilize its features to look for specific enterprises, industries, organizations and prospects. Make connections with relevant groups related to your business sector and provide your own LinkedIn profile information available to various search engines to index.

Let Professionals to Do Your Job

If you want to boost your social presence in LinkedIn or in any other networking site, there are professionals to assist in achieving your goals. There are established online marketing firms which have years of experience in offering solutions customized to their clients’ requirements. They possess latest tools and tactics that will help them in come up with a solution for your SEO needs. All their budget-friendly services are fully complaint to quality guidelines of various search engines including Google.