Should You Implement Mobile SEO Or Not?

Let’s forget about implementing SEO strategies in your desktop or laptop as technology has entered a new era of smart phones with excellent internet facilities. Currently, Mobile SEO has become one of the marketing strategies for the promotion of your business. Practically there are a lot of differences in applying SEO techniques to your desktop computer and to your cell-phones. Increasing traffic to websites in mobile is a very difficult task unless you employ an experienced in-house SEO specialist.

• Shrinking to the mobile size becomes really difficult

Why do you use laptops for word documents or for searching important website information? This is because we can view the word document in a “zoomed “way rather than straining eyes on cell phones. This is the major hindrance in implementing SEO strategies in cell phones. Due to its small size, it becomes difficult for the users to navigate between the web pages and usually skip contents which may prove to be vital and extremely important. In addition, the use of standard key words is comparatively less which are the backbone of SEO. To avoid such problems, the recommended steps are:

• Always include short and precise contents which would be convenient for the viewers.
• The design layouts should facilitate easy browsing and navigation.
• Links should be provided in the appropriate locations.
• Invest enough time and money for the creation of user-friendly interface.
• Page-Loading time is different from that of the laptop users

Performance of a website is also determined by the loading time of the web pages. Online viewers have the natural tendency of skipping to new websites due to slow loading of the web pages which they had the first preference. Make sure that the images displayed are of applicable standard quality. In addition to that, the speed and time to load pages in mobiles is different from the desktop users. The main aim of the developer is to design a website which would convince the end users and at the same time must be SEO friendly.

• Difference in the definition of mobiles

When mobiles and smart phones were launched into the market, I was not able to differentiate between cell phones and tablets. Well, the same question lies in the brains of corporate mobile companies as most of them cannot define what mobile is, whether tablets or ipads comes under the category or not.

This results in creating different traffic analytics for the same website from two different companies. Ranking of the web pages also gets affected as these cannot be determined from statistics.