As we know, social media sites especially Facebook and Twitter have got millions of active user traffic all the time and this is the reason why businesses want social media as their primary marketing platform. 

With the popularity of Facebook and other social media sites, you can interact with any one from any part of the globe online. No other networking platform achieved this kind of success for the past few decades. We know that a South Korean who was a locally known pop artist became worldwide sensation after his song got released in Youtube which holds the Guinness record of most watched Youtube video in the world. That’s the power of social media as it can share or distribute information to those who are interested in it and can reach them within short duration of time. Brands realized the importance of social media and diverted their attention from search marketing and email marketing to social media platform. In the past few years, brands have successfully promoted their products/services in various social media sites and have earned better returns. Now, small and local businesses also turned towards social media as it’s the cheapest way to promote their business effectively.

Why Social Media

According to a survey conducted by Sprout Special, combined active user base of Facebook and Twitter has reached 1.42 billion in 2014 when it was just 1.17 billion in the previous year. Also the user engagement in various social media sites has reached 178% in 2014 when it was just 43% at the same time last year. This means that user traffic is high in social media sites when compared to other website categories. Here are some of the reasons why brands take effort to make their presence in social media sites.

• For any marketing strategy, we need content that is new, informative and attractive so it can be reached out to the targeted audience. Nowadays, people are more attracted to visual content, i.e content that consists of images, animations or videos. Posting visual and informative content in social sites can induces more ‘like’s and shares thereby reaching targeted customers. Also, in every 24 hours, about two million blog posts are published, so we need to build customized content strategy in which our content will necessary attention. 

• Small and local business enterprises who want to gain online presence can rely on social media sites as they are free of cost. In Facebook, a small business enterprise can start its own account, post images or videos related to its business to target those users who interested in that particular business. Thereby, the Facebook account can attract lots of ‘like’s and expect more interactions such as posting comments or sharing the content to other users. Currently, most social media sites are offering marketing services to businesses carry out their marketing goals. 

• According to many marketing experts, social media outreach can extended by integrating social media, search engine marketing and PR. The content you post in social media sites should not be appear as mere updates to Facebook or Twitter users but must be clearly visible to targeted users. 

• When engaged in social media, businesses can interact with their customers directly and get feedbacks about their products/services, share each other’s views, and many more. Also, you can extend your customer interaction outside business and make it social so that your customers will repeatedly visit your site for new information. 

Apart from Facebook, Youtube and Twitter, other social media sites such as Google+ and Pinterest are gaining popularity among marketing and advertising communities due to their business friendly features that help enterprises to promote their products/services to a wider audience base. If you want to invest in social media marketing campaigns, there are specialists who possess perquisite knowledge in fulfilling your demands within minimum turnaround.