Google has always been a saviour in times of trouble or doubt. Anything and everything we need to know is available at our finger tips. All we need to do is type in our query into the search bar and within seconds lots of results are displayed. Even while we are on the go we can get answers to most of our questions through our smartphones. In this era where smartphones and tablets are the ‘in’ thing, most people use their mobiles for browsing and internet experience. So when you develop your web pages, it is highly important that your websites are both desktop and palmtop compatible.
Googlebot-Mobile crawler:
Google’s tool ‘Googlebot-Mobile crawler was developed with the intention of helping smartphone users get search results quicker on their smartphones. Googlebot crawls content which is optimized for smartphones and provides a better experience for mobile users. One feature of this tool is that when a user enters a website, the tool checks if a mobile compatible version is available, and if found, the tool changes the link displayed in the search result and redirects the user to the mobile version of the site. This helps in saving around 0.5-1 sec of search time and user gets a faster browsing experience.
How to optimize your site for mobile users:
- URL of the site helps a great deal in differentiating the sites designed for desktop and for mobile. While most of the sites start with www.example.com for desktop version, the respective mobile version could be m.example.com where the ‘m’ indicates that it is the mobile compatible version. Googlebot mobile easily identifies this and redirects all searches appropriately. The tool also adds the respective page to the correct index in the search result, irrespective of whether you have a separate site for the mobile and desktop versions.
- Displaying important contents in your site in the front pages of the mobile version will be helpful. A user browsing your site on the desktop can easily access each sub-links with the sitemap and read all the info they need. But a mobile user may not be able to look for sitemaps in detail and may miss out on the important information that you want to throw across. Thus it is better that a different version of your site is designed for mobile users in a way that whatever you feel are the important aspects of your website are shown in the 1st page and the lesser important content are pushed to the later pages. This way both desktop users and mobile users get a fare share of the information they are looking for.
- Reconfigure your site which makes it fit properly on a mobile screen. It becomes difficult for users to scroll through the small screen that they hold in their hands. Instead, if the site is redesigned to suit a mobile screen it will be a better viewing experience for users too.
- Minimize the use of columns and side bars on your page. It becomes a tedious task for mobile users to view such content by scrolling horizontally and vertically and ultimately they decide to go for a better responsive site. Instead, display content for mobile browsers in a more readable and sentence format. After all, mobile users do not access sites to see its beauty and design. They just need information and it’s up to you to provide the information in the most readable manner.
- Test your site on various designs. Some browsers may be able to render your site correctly on the device while other browsers may not be able to render. In such cases you need to update the codes and configure the site to be working on all type of mobile browsers as well.
- Compare your sites with various other mobile compatible sites. This way you get a better idea about how a well configured site provides you a good browsing feel and you can in turn use the same to design your sites too. After all, when you are satisfied with your site look and feel then it is bound to impress other users too.
Written above are just a few ways which can help your site gain popularity in the Google search results both in the desktop and on the mobile. When you have designed your site don’t you want all type of users to enjoy the experience as well? If your answer is yes, then just spend a few extra hours and ensure that your site is accessed by all people and it gains popularity across all platforms.
Top SEO techniques to get noticed!!
The penetration of internet has brought about tremendous change all over the world. The virtual world has all those facilities to offer you as in the real world. In the emerging world of e-commerce and e-business, marketing through internet has evolved as a quintessential tactics to attract attention of the public. As there are numerous websites and web pages created day by day, to get noted by the online seekers is a Herculean task to achieve. For that the websites should be unique and attractive so that they select a particular website over the other. This opens the wide gamut of opportunity to Search Engine Optimization services. The properties of SEO are not unknown to new generation. With increase in influence of internet marketing, the prominence of getting a recognized site and thus the SEO has become capacious.
Earlier these strategies were sufficient for the websites to come to the highest ranking in the search engines. Even if these methods are still applicable several new trends has been introduced to circumvent the increasing fraudulent activities.
Latest trends in SEO
There are many tactics used by companies to get the best ranking other than the conventional methods. The most popular among them are:
1. Concentrating in the content
Rather than stuffing the content with keywords, the content of the web page should be appealing to the readers. This is the important aspect to be looked upon nowadays. Before keywords played a prominent role, but now interesting content is given importance.
2. Importance to quality
In the link building technique before, it was possible to get higher ranking by including a large number of spam links. As the search engines now have become more alert and altered their algorithm in such a way that these spam links are identified and penalized. So it is now advisable to include high quality links to get noticed better. This can be achieved through blogs and creating quality contents. This is an effective as well as ethical way rather than creating large number of useless links.
3. Popularity through videos
As videos have much higher takers than any other media, this can be included to increase the rating of the site. In the busy world, rather than reading the whole content, people prefer to watch the visuals and understand better. This is also advisable to get popularity through social networking sites and thus improve the ranking.
4. Smart phone penetration
The new generation is completely relied upon the smart phones for anything and everything. The usage of mobile internet is an increasing trend which is perceived to be more convenient and easier. So if the particular site is not accessible through mobile or takes too much time to load, then automatically the site will be least preferred and gradually will be out of the league. In order to avoid such condition, the site should be made quickly accessible especially in mobile internet.
5. Social networking sites
Becoming popular in social networking sites like Facebook, Twitter, Google + etc are the latest trend in getting recognition in the virtual world. If your site is known in the social networking sites then it is in the safe zone. The advantage here is that your link will be seen and liked by different range of people. If it is liked or shared then it will be seen by their friends and the chain goes on like that. In short, the web site will be popular within no time. As marketing through social networking is a trendy and effective one, you can easily make your presence through this method.
In these entire methods one thing that is mandatory is the quality and relevancy of the content. If the content is outdated then whichever method you adopt, the web spider is going to ignore you. The information included should be fresh and should attract the attention of the readers. It should specifically solve the queries of the seeker rather than giving a vague idea. As trillions of web sites and web pages are created on a daily basis, it is necessary to stand apart and grab the attention. By adopting these techniques of SEO you can get the website to highest rankings with ease.
Google Panda has been keeping everyone alert and frightened all the time. Though Panda is a good search engine due to its quality, it still is a nightmare for many. Earlier, if your site content was low in quality then only that content was penalized. That was not much of a scare for site owners. But with the current update, Panda penalizes the entire domain if the site content is has low quality and irrelevant content. This is literally dropping a bomb on the site owner. Bloggers are not sure when they will be hit with the penalty and what they should do to recover from it. Fear not, it can be worked out.
Let’s look into some of the reasons what are the checkpoints in Panda to penalize a website. Oops! Now it’s a domain.
1. Poor content quality – All sites with poor content quality are at high risk of falling prey to the Panda algo. A couple or more of irrelevant or low quality content will not pass the checker unnoticed.
2. Poor grammar in the content also is noticed by the tool. Even though you have valid and interesting content, if readers are not able to understand the language used due to grammatical errors then the tool penalizes you for that.
3. The SEO structure in your page is another very important factor to escape the tool. Improper structure has no shot at winning favor.
4. Too many advertisements – If your site contains way too many advertisements, then you may gain favor and income from the ad site owners, but Panda does not approve of having too many ads in any page.
5. Load time – Another very important factor is the site loading time. If your site has many ads or links then it may be very slow to load. Like normal audience, even Panda is impatient. Slow loading time of the site implies fast penalty by Panda.
6. Broken links – Some sites have a lot of links and the majority just lead to the 404 error page. Doesn’t it frustrate you when you are almost always led to the error pages? Well, it definitely irritates Panda checker.
How do you know if you have had the Panda attack? This is very simple. Monitor your site traffic of the past 10 – 15 days. Compare this result with the site traffic graph during the time Panda was released. If you see a drop in traffic, then have no doubt – you are under attack!
For those of you who were attacked, below are a few recovery tips. Follow them diligently and you can get a significant rise in the site’s traffic.
1. Improve your content quality:
Google appreciates contents that are good in quality and lengthy. When I say lengthy, I don’t mean pages and pages. A good blog can be written in an average of 500-1000 words and presented very well. Also, it is equally important to have keywords in your article. The article may be well written, nicely presented and easy to understand, but if there are no keywords in the write up, then it will not be displayed in the Google search results.
2. Make your content SEO optimized:
Writing keywords is an important aspect in the blog writing profession. SEO optimized sites will always show up in search results while others are less often shown. Search engines have some inbuilt algorithms based on which they decide the ranking of a site. These rankings decide where you site should show up in the search results list. Use HTML tags, heading tags to emphasize your text so that they get a good ranking.
3. Remove Duplicate and unnecessary pages / content:
Some sites contain many indexed pages and links to navigate to each page. Most of these pages show up in the Google search results. When looking into the contents of the page, they may be the same as the 1st few pages of the site. This leads to duplicate content in the site. When these pages show up in the search results they are termed as unnecessary pages in the site. Remove these pages and instead, keep healthy authentic content which are not duplicated anywhere else in the site. Let your site be small, it doesn’t matter. But let it be readable and interesting.
4. Promote your site:
You may not believe this but a lot of likes from Facebook, Google+ and other social networking sites will definitely help increase the ranking of your site. Include links to social networks so that people can like any content, share it if they like and rate your articles. If they see that the public like your content and are reading it then who can stop your site from growing strong?
Mentioned here are few of the tips which can help you in increasing you site audience and thus the traffic. This does not guarantee a 100% bounce back in the eyes of Panda checker. But at least a 70% increase in traffic can definitely be seen and you can live without the fear of being penalized again.
Of course you may be the regular Facebook visitor, but how many of you are familiar with all Facebook updates?? Here are some of the exclusive tricks in Facebook which most of you have unseen…
1. How to disable the read message
If ever your friend’s text you via Facebook, as soon as you go through their text their chat window shows a message like this “seen by XYZ and time”. But one of the recent Facebook add on helps you to disable such read text messages. Well embarrassed, how it works??? For doing this you have to enable one add-on, and that is The Facebook Unseen add-on for chrome.
How does Facebook Unseen add-on helps you??
The initial and foremost step is to download this Facebook Unseen tool. As soon as you download them you can find the Facebook Unseen icon within your browser tab. By just clicking that icon, you can be sure that your friends will not be notified about your chats or messages. Thus this Facebook trick helps you to have a secured and flexible chats.
2. How to find out which and all friends have un-friend you??
This is one of the interesting area every one wishes to focus on right?? You can easily find out which friends have un-friend you from Facebook and helps you get regular notifications.
How does this trick works??
This is one of the simple and easy trick. All you have to do is to login to Who.deleted.me from one of your browsers, as soon as you move on to this page you can login to Facebook via this page. As soon as you login to your account via this page, this software asks you to access your Timeline. Once you grant the permission you can use this trick. You will get a detail list of peoples who have un-friend you along with the months and dates.
3. How to place a blank update???
Well, very few would like to try out this. Only people who wishes to be different would try to go for this trick, and you can be sure that around 80% of your Facebook friends would be unaware of this trick.
How this Facebook tricks does works??
This is one of the simple trick can try out …for this you should type the following into your status bar “@[0:0:]” .
Recently Google has changed its criteria of ranking web sites. There is a lot more to think about SEO in 2014 for SEO pros. SEO pros who were trying to hang around the rules is unhappy since every rules has made upside down by Google. Yes, every step that has been taken needs a long go change. So making Google and other small websites happy is a bigger task in the coming days.
Here are some changes that has to be made in 2014 for effective SEO marketing
• Anchor texts will not help you in future
While clearing out spammers Google is looking sharply into link anchor texts. Link anchor texts may help you in SEO but it can be a next problem. Making exact matches with keywords is an area where Google is trying to catch. So better go for long phrases that are added up with keywords. Trying to add branded keywords is another idea.
• Social media will be the coming up ranking technique
Google is trying to make social media as a part of ranking. Also there will be a greater priority for Google+ while working with ranking. It will be easier to watch which all users search for what all. When spamming can be more likely to happen through this they have many other approaches to keep spamming away by social media. Keeping pace with Google+ will be a solution to solve the social media problem.
• Website user metrics
User metrics are going to be a major ranking factor since importance of back links is likely to reduce. Time of site, bounce rates, number of visitors are all is the ranking criteria and is still going to have a great importance. Hit rate is always a high priority. Instead not having much back links some sites are higher in ranking. Hit rate is the only reason for this.
• Improving mobile versions
Finally mobile versions have a greater importance in ranking. Mobile browsers are seen to have a hike in previous days. So website should have a good mobile version. It should be able to load faster. It should have a good interface as a site in mobiles. So it is time to improve mobile versions and gather a good impression to satisfy the mobile users.
There will be so many other parts of SEO that are likely to change in the coming days. Satisfying every user is the finest method not to be ignored by google.
We could say 2013 was really eventful on front of SEO it will be massive understatements. With logs of updates Google battled against pros of search engine optimization to another levels. But again rules of Google have turned on!! Search engine optimization pros became aggressive more that it started even exploiting loopholes of Google and were forced frantically trying to clean up all undo Mountains and tactics of the past efforts of link building. It’s similar to even pros case who played their within rules.
What to do differently for 2014 SEO for keeping our bottom line and Google happy?
Keyword Anchor Text not our best friend no longer-Earlier link anchor text drives our pages to top list of Google. But now it’s the first place where Google looks by trying to weed spammers. Link anchor texts are very powerful still but need to be used more carefully than before. Better now avoid focusing on single phrases of keywords too much because Google always keep an eye on any of the websites who focuses more on exact single matching keywords for money. Now phrases are getting the Ad words bids too. I guess that certain type of company surely try protecting their cash cow. Now it’s really important to make our anchor text natural looking and well diversified. Certainly we could target specific phrases of keywords but we want to use and natural looking. You can target specific keyword phrases, but as longer phrases part we need to use it. It’s a great idea to use the phrases branded since it provide us the signals which our brands are popular already itself.
Is 2014 an year for social media
Social media are coming up now. Soon it will become one of the factors for major rankings. The spammers every time will surely lick their lips when they hear that. All automation social media tools really would make the door widely open to let spamming in. Google obviously realize this and they do some testing’s to find how the results affect it. Despite of this Google goes ahead to make Google + a larger algorithm part. Apart from that Google must get the feeling that they could track properly who shares what and who abusing systems possibly. Regardless if Google+ algorithm activity weighs more try to be more active on here. Now authorship of Google is in place now. We could view Google+ gaining some momentums at least with crowds of online internet writers and the tech savvies. Audience mainstream can be another story.
User metrics another factor not to be ignored.
From the backlinks importance if Google trying to shift away then user metrics are then bound to be a runner in the ranking’s factor. Between Google toolbar and Google Chrome, Laptops of Google and, Android mobile phones have decent ideas of what should be for the specific keyword or niche.
So don’t ignore user metrics like
- Bounce rate
- Average time on website
- Pages per visit
If we are taking conversion optimization seriously, then these statements will be surely in the top most priority already. Who don’t have interest to milk out more of their existing traffics? On the other side of this it will be one of the best interests of Google for getting ranked higher. Vice versa it will be a low click through the rate. It’s probably why we could see more websites get ranked well despite having backlink weaker profiles than competitors of them.
Change in SEO
Of course we could view the changes in other SEO areas that soon will have a change if already no change has been occurred. In the end it comes round for creating solid users experience. Keep our visitors satisfied and Google will take a note of it.
In 2014 will SEO become dead?
Seo won’t be dead either. Current search engine optimization trends to be aware of in 2014
- Content marketing
- Social Media
- Back link quality
- Mobile
- Providing values
Areas where SEO dying
Seo won’t be dead as its effective but in some areas Search engine optimization activities are becoming inactive.
- Link spamming and network
- Spinning of contents
- Press release spams
Owning a business without a better reputation means you are not going to beat up your competitors. Even though you offer impeccable services and products to the customers, without reputation nothing is going to happen within your overall profit. In this cut throat world of business management, the aim of each one is to achieve the best position. And for this they reach out any extend, and it’s obvious that they are going to cop up with any types of deals. It has been a common practice that people put bad reviews about your products and services online. And it’s a fact that such reviews are going to affect your business badly. So, if you ever find such reviews you should at least know how to diffuse them. Here are some tips to deal with such sorts of reviews:
Check out the 3 steps to beat your negative reputation
Importance of updating “Google+ page”
Creating a Google+ page having all your company details like contact info, services etc helps you gain better visibility. Hence Google+ page is something which show up frequently within search engines. Since Google give high priority to Google+ pages, creating such an updated Google page always helps you beat your negative result.
Update your contact and business info
Once you find such embarrassing results about you… recognize all such websites which promotes all such negative info’s. Now its your step to monitor your web age regularly and keep them updated. Keep a regular tracking of all your pages, if possible try to put new feeds and services within your web page. A web page with recent updates and reviews are more cohesive and user friendly ones. Such pages will be considered as more accessible as well as reachable.
Respond and act wisely
Once you find a shocking review about you or your brand what would you do??? This question really matters, since what initial step and act you matters a lot. First of all be patient and act wisely, respond to your reviews no matter they are positive or negative. For example if your product is being reviewed badly by a customer, try to respond them and check out the issue. On the other hand if you are gaining a positive result thank your customer. No matter what the reviews are, if you respond and act quickly it certainly creates a better result.
