The richness of the mobile apps is something that happens to be the best part of the technology in making information accessible. With the increasing number of mobile user, many companies are working to make their website mobile friendly and so developers are on hard schedule for providing mobile friendly resources.
As a part of uninterrupted information accessing facility, Google developed progressive web apps and this anchors the convenient features of both the website, mobile applications. The experts suggest that this progressive app weakens the boundaries of website content and mobile application but at the same time explores the strength of the website.
The progressive web app makes the user experience from a mobile browser more similar to a formal application. The user can interact with the mobile browsers as they do with a mobile application. Some of the features so commonly experienced include offline accessibility, adding shortcut on devices and enabling the notification. All these can be done without any struggle of visiting the app store or further downloading the application on the phone.
Anyhow let us go into the detailed impact of the progressive web app on SEO
The Real Responsibility of the Website Apps
Progressive Web Apps (PWA) ensures minimum loading time and even cut down certain functions that are usually involved in regular information access formalities done on the websites. In addition to that this application works in a more personalized way, that is it modifies the result according to the user search behavior.
The best part of this app is that it does not insist the user to download the app but at the same time give the provision for accessing the data directly from the web browsers. In addition to that it helps the user to interact friendlier and also enabling the data storage directly in the application. The application in turn responds to the user and send push notification. In addition to this, once PWA is activated online, then it can be linked or accessible via a host with HTTP. The user can make use of the application either online or offline. In case of offline access, the information that is cached at the time of the online use is activated.
Mainstream benefits of the PWA are listed below
1) The push notification is one of the main advantages of the PWA. Usually the updates are notified through mails and the users need to make the attempt of log in formality. But with the PWA, the user gets easy update as a snapshot or summary.
2) The provision for accessing the information, even in the offline mode is another important feature of the PWA. This app can be made run on the background and the user convenience of accessing the information even on the offline mode is not blocked. Further, it tracks down the user information or behavior without demanding the interaction to be made directly.
3) This even assists better responsiveness and navigation when compared with the regular website accessing through the mobile.
4) Hardware support of this application is extremely high and so supports mobile access, microphone etc.
5) For the user with limited internet connection or slow rated access, this application supports very low usage of data.
6) Another important feature is its unconditional access, since it doesn’t demand the need for installation or pay and use facility.
The SEO specific suggestions for the PWA’s
1) It is very much important that the developer updates with the trendiest features and other enhancement steps, so the user can easily access the data without much hassle. Anyhow make sure not to get redirected to an unsupported webpage.
2) Necessary steps for avoiding content duplication must be strictly followed.
3) When Accelerated Mobile Pages (AMP) is used, it is advised to keep a technically upgraded sitemap.
4) The resource access must not be blocked, even if it is because of the technical limitations.
It is true that the Progressive Web Apps is one of the prominent online activities that is going to capture the future possibilities in the market and thus giving better user experience. The PWA can compliment a lot to the existing website but at the same hold limitation of running everything independently. When it comes to SEO the company can take the decision regarding hanging on with the traditional version or moving to PWA.
After a long 8 years, since the launch of the first mobile application by Apple in 2008, many changes has happened in the mobile application industry. The number of mobile apps running now-a-days is very difficult to estimate. 70% of the current population are using smart phones today. With the increased use of mobile phones, more and more applications are developed in these days upon great demand from users.
Mobile Application Development
This era of Internet and mobile apps are rapidly increasing. There are mobile apps for social networking, news, health, banking, games. Even you can check your pulse rate or temperature by using apps. The technology has developed to such a stage it can even control your mind! According to the reports, by 2017, there will be a total of 268 million mobile app downloads.
Let’s look into some of the recent trends that are happening in the mobile application development.
Hundreds of applications are developed and become available to download each day. An app store is filled with different types of apps for various purposes. From the app filled stores, it is difficult to spot an application. So as to make your noticeable among its users, it is necessary to promote it. Mobile ads, social media promotions can be used for promoting the apps.
User experience is an important aspect for mobile apps. Since the invention of the apps, this has been a dominating thing. If the app offers useful experience, then only it will be successful. Analytics can be used to track the user activities and experiences. From the data, you can work on if there is any pitfalls.
Smart watches and similar gadgets are the new trends in the Web. As they are gathering more attention, mobile applications needs to be updated in new ways to be accessed in all those new gadgets.
Now-a-days few people use laptops and desktops for browsing. Most of the people go with smartphones for shopping, banking and so on. People find that it is easier to browse on mobile phones than the desktops and laptops. So people expect a similar browsing experience on mobile phones. The developers should design the apps in such a way that they integrate all the useful on the smartphones.
This has been the recent development seen in the Internet industry. IoT is simply integrating all the daily using objects with Internet. As people are demanding for multiple connected devices, it has become widely popular. The mobile applications can have a wide reach among the people as we integrate more connected devices.
Along with the widespread use of mobile apps, app developers need to make it secure. People are using a variety of apps for banking, shopping and for many other private matters. The apps need to safeguard their financial data, card details for shopping. Mobile apps must be safe and secure to use.
Mobile application development industry has been constantly developing involving various modern trends and techniques. The recent trends in the industry will be useful for users as well as the app developers.
Search Engine Optimization has become a tag line in every success reported and so the need for optimizing its strategies are clearly beyond argument. The frequently updated technologies are pressurizing the organization to act from the e-commerce perspective and definitely worth improving the sales profit.
Consider the following recommendations that can significantly improve the effectiveness of e-commerce marketing.
- Using Creative Contents on the Product Pages
In order to make the marketing strategies get executed well, it is imperative to follow these instructions.
- It is important to provide the content along with the product image
- The information provided in the form of content must address all the specification related to the product.
- People are more interested in videos, and so a creative work by including all description of the product can be more appealing.
- If you are able to produce the client testimony in the form of video, then it may possibly attract more customers.
The changes that could be brought with video contents
Videos with detailed product description and other important features can definitely familiarize your product among the customers and subsequently improve the sales. In fact the customer need not have to go for infinite searches for product details, since such user interactive videos are enough for describing the product.
If you are planning to upload images, then it is important to be of high resolution.
A 360 degree view of image can add the value of the product.
Along with all such visually appealing features, the content value must be equally relevant as it happens to be the final decision factors. The content should be accurate and informative, without losing the originality. A marketing strategy with the client testimony can help you in long run, as fresh visitors take it into account for judging your service quality.
Making the Best Use of Google Analytics for Successful E-Commerce SEO Services
Google Analytics provides different features in evaluating the search engine positioning of your website. One such important feature is Cohort analysis. It helps you to be technical when applying strategies for attracting more customers as you get to know more about them.
- You can access Google analytics by signing in with the Google account
- Once you are signed in then go to Admin tab and then to view
- There Select Reporting
- Then on Audience you can find the cohort analysis
The details that can be accessed via the cohort analysis are
- The list of the customers
- The spending graph of the customers
- Finding out their activities
- Strategies for retaining the customers
Creating mobile friendly website pages and making it more user responsive
The website pages should be highly responsive and shouldn’t be lagging. It is definite that an organized, attractive page can appeal the mobile or laptop users very much, but the responsiveness of the page, count more than that. Most of the users prefer to have things done at minimum time and so user friendly website account much in gaining positive user feedback.
Include A/B Testing in Website Pages
In A/B testing web pages are thoroughly checked and so contributing to achieve maximum website pages. For this process, an alternate website page is created. The original page can be referred as version 1 and the other as version 2. You can alter the contents on the original page and conduct a test run for assessing the conversion rate. There are no restrictions in the number of pages that can be altered and so you can do with as many pages you want to.
Optimize the Filtering Feature
To be successful in the e-commerce business, it is important that your webpage must have the features that can impress the visitors. The placement of the product collection must be visible enough, so that the user doesn’t have to spend a lot of time in spotting what they want. The enhanced features like filter and labels can be used efficiently for placing the list according to the user preference.
Apart from all the above listed features, the security of the internet transaction matters a lot. And so the technology of internet security must be implemented with 100% accuracy, with strong principles for safeguarding the user perception.
E-mail has become the most popular communication platform ever seen in the IT industry. Apart from using as a communication channel, it is also been used as a marketing tool. Most of the people are now accessing E-mails in their smartphones and tablets. In E-mail marketing campaigns, e-mails are the medium in between buyers and sellers. As a part of this, e-mails with detailed product information are sent to the customers.
E-mail: The best marketer
There are many reasons for which marketers using e-mails as the marketing medium. The reasons are:
- Cost effective solution.
- Wider reach.
The amount of people using e-mails is far more than the Facebook and Twitter users. People only care about the estimates regarding Facebook, Twitter and Instagram. No one cares about the estimate regarding e-mail activities. As per the reports, there will be 4.9 billion of E-mail users by the end of 2017 which is not possible for any other social media to obtain till now. When we need to sign up for any account in the social media, we are asked to sign up using e-mail address. And also, all the activities get notified though the e-mail ID given.
Benefits of E-mail marketing
It is very convenient to use. Personalized e-mails can be sent to each person. By using cookies in the website, we get to know what all things people are searching in the website. According to their choice, you can send custom e-mails to them. E-mails can be used to deliver messages. If a person goes for a subscription from a page, all the updates later on are sent towards their e-mail ID. If we subscribe a page on Facebook, we get to see the update only once or twice in Facebook news feed. But if you have set the notification on for E-mail subscription, you will be get notified through e-mail.
- Role in promoting business
If you send your e-mails to social networking sites, they can track the report of how many people opens it, reads it and share it. Thus the marketer gets greater flexibility on dealing with the E-mail marketing campaigns. Promotional e-mails with the sense of advertisement have no importance today. People don’t prefer such advertisings. People usually go for delete button in such cases.
E-mails can drive conversion rates. E-mails can drive more traffic to your website increasing its click through rates. More click-through rates can be formed if you avoid adding images to the e-mail. If images are not supported by the browser, people might not even notice the mail. Most people are more likely to analyze the E-mail by looking through the horizontal bar where we can see the subject and sender. If people do not take a look at it, the whole efforts will become waste.
Communication channel
As told earlier, E-mail has widespread use as a communication medium. E-mails are the professional medium that receives mails from marketers and work place while we use Facebook, Instagram for friends and family. Google has now customized the whole mail settings by dividing inbox into primary, social and promotional categories. Only important messages go to primary. Business promotions and subscriber notifications goes to their respective categories.
Ever-lasting marketing tool
E-mails will be ever-lasting since it is tied up with many social networking sites. Without an E-mail ID, we cannot do much of the online activities. Many social media sites had a debut, became a trend and even had a downfall. But E-mail is the only platform which is evolving every day since its launch in 1978. This is the reason behind most businesses are choosing E-mail as their marketing tool. With efficient E-mail marketing campaigns, marketing has become easier and productive.
Is it convincing to show up the struggle of Twitter in its timeline?
Definitely not
But, when you go on for a research, you will explore that money flow of business promotion strategies on social media are going directly into Facebook and not on Twitter. The reality behind the fact is the user base of Facebook, which is becoming stronger day by day.
Here you can check suggestions that can help twitter get the pulse of success:
Focusing On Advertising Revenue
In early 2016 Facebook as well as Twitter released their revenue data on advertising. Even though twitter claimed an increase in its ad revenue, it didn’t make any sense for those who are exposed to the Facebook’s ad revenue of $6.24 billion.
This report made them a real struggler in the social media platform, where its competitor is 10 times better performing, without any possible sign of negativity. The investors are too much bothered about this data, as well as the value earned by a Facebook share dictates a far better optimism. So inputting more on Twitter ad journey is very much important, in this scenario of investor drilling up its bitterness in advertisement revenue.
Strengthening User Base
Again if we compare the user’s percentage on Twitter to Facebook, the data may drag down your expectations too much. This is because the fiercest competitor Facebook is holding a billion numbers of users and whereas the twitter figures are around millions. Apart from weak user base, the range of inactive users is also shocking. So it’s time for twitter to refresh their tactics in refreshing more active users thus grabbing back the revenue impressions.
Fighting the Harassment
The brilliance of the twitter is something that cannot be compared with any other social media. It roll on the true human impulse, which at times struggles the phase of opinion negotiations. Human desires that are likely to hide out on folds can be powerfully presented on public platform. In fact Twitter can be different for its purpose of discovery and grow more powerfully if it could make up the inactive user percentage.
Taking the Risk of Acquisition
Merging or getting acquired can be a big plan for Twitter to move better focused on the social media. Facebook and Instagram, there acquisition strategy can be taken as very good work plan that hopefully end up with best win. This will even help them in imitating safely, and merging both technologies for a better result.
Anyhow it would be better if Twitter, take the effort to overcome the issues that are somehow making it under-perform with its main competitor Facebook. The acceptability nature of the Facebook to work together with Instagram and now freshly with WhatsApp is the best example for a potential integration. It is true that most of the platform has a specific range of issue which through intelligent negotiations can be solved out. For Twitter it’s high time, for an intent-driven search that pop-up the budding issues and lagging attributes from the point of user.
Digitization of contents has explored out different possibilities in brand marketing especially through visual eminence. Now most people are into buying a product, just with some internet based searches and heading to an authenticated website for making transaction.
With people getting bored by technically stuffed literal contents, injecting related visually appealing content can keep your brand profile more interesting. So on expanding the visual profession on marketing platform, much technical derivation has been made and vector images are one of the most flexible options that are being used so popularly. The efficiency of the vector images to switch into any resolution without losing the image quality is highly favoring its use in the marketing campaigns.
So as the topic that has the relevance of discussion in today’s scenario, let us search deep into more facts on vector images and its double down influence on marketing.
Adaptability
One of the most striking features of vector images is its flexibility in switching to any convenient resolution depending on the size preference. The quality of the image or its appearance will not affect while you are resizing it. So this range of adaptability is giving the vector images title role in most of the marketing campaigns. And moreover it won’t leave your product marketing effort in veil.
Multiple Usages
The vector images as we specified earlier can be resized to many forms without losing the visual quality and because of this same image can be used in different platforms of marketing. For instance, you can use the same image on the website pages, promotional pages and even on the product label.
Technical Excellence
The technical excellence of the application is making it worth exhibiting. The Bezier curve is a feature inbuilt in vector images that helps in creating images around whatever objects you choose in graphics format. This is very much into directly illustrating the theme rather than lagging with too much detailing. In fact, it present your brand creatively just like telling a story through strong imagery perceptions and by hosting the designing excellence.
Attractive
Any kind of overly designed outlay could make the viewers bored and it is commonly considered as an outdated concept. But with vector images, this can be generally presented in a customized form by directly pointing out the purpose of the marketing campaign of one or more product. It is obvious that customers are attracted to focused images that are directly hitting the target, rather than taking unnecessary twist.
Easy Uploading
The vector images are formatted in a way that assists easy uploading of the images into the website, which is it takes less time. This is the most noticeable advantage of the vector images over the bitmap images. Along with this the small file size is making it more adaptable to the websites.
Cost Effective
The vector images are easily available from the online market store at low cost. And moreover the vector images can be highly reused, complementing more to Return on Investment (ROI).
So in general vector images are a modest technique that can be used in your marketing strategy, through highlighted visual emphasis.
AdWords are now in the limelight with lot of updating rolling into its domain. If you are with optimistic view, exploring the new possibilities can be the best idea for supporting your business. But the impression of having your account perfectly structured can spoil your strategies for future development.
The below description will give you the exact picture of a perfect account structure and how can it be more efficient when compared to old format.
Device Bid Modifiers
With technology becoming more adaptable, now it is possible to set up device bid modifier on almost all devices. In early times the ads used to run on desktop devices, but device bid modifiers got to get executed only on mobile devices. That is ads are successfully run on the computers, and mobiles are enabled with bid modifiers, reducing the bid beginning from 100% of the original bid rate. At the same time running bids on mobile devices alone was not possible.
The Effect of Device Bid Modifiers on Account Structure
Running campaigns differently on each devices like laptop, mobile, desktop etc. can bring on more productive results. Doing it on the ad group level is also earning benefits.
Check the following details
Device – Specific Campaigns
- Maintaining different budget for different devices.
- Use device specific RLSA
- Using device specific geo settings
- Demographic setting can be employed in different devices accordingly
- Running different ads on different devices, rather than running same
- Trace out negative keywords for each device and trying with different keyword option
Setting Different Ad-group Level
- The account level can be made simple and this help in enabling bids at device level
- Try out running different ads on devices
- Keyword targeted execution and helps in finding out negative keywords for devices
Make the Best Use of Bid Modifiers without splitting the existing Ad Groups
- It retains account structure in a simple format
- Focusing on different bids on different devices
It is generally not recommended to follow these ideas by leaving behind all current Ad executing campaigns. If you plan to succeed so, then sometimes the complexity of the device may get worsen. However executing the updating stage by stage can probably bring success.
Expanded Text Ads
Now almost all ads can create Expanded Text Ads. Many surveys have mixed reports and professionals are not encouraging, removing of legacy ad, at least for the time being. This is because Google did not made a statement regarding the serving period of the existing legacy ads. But anyhow, Google has made it clear that the provision for adding legacy ad is terminated. So if you have a condition, in which legacy ads are in better form than new ads, it’s better to move so.
Once you are in the stage of determining the ad status, it is better to evaluate beyond click-through rate (CTR). But on the evaluation of the new ads on metrics, normally conversion on impression is considered, and its value is drawn comparing conversion rate and CTR.
ETA’s Impact on Account Structure
ETA does not support ads that are more specific to mobile devices and so its influence on the account structure is greater. All devices have almost similar ETA’s.
Google is smart enough to trace what all ads will run on certain devices and so listing that particular ad accordingly. It demands each ad group to have at least two ad variations, and testing the variations like before.
Another point is that Google is still evaluating the quality add with CTR and so tracing out the ads that is bringing the best conversion rate may do the role. And so with the new ad structure, it might be possible to bring best results.
Ultimately, modifying the ad campaign has frequently ended with positive results. And now with the drowning mobile preferred advertisements and bid modifiers, it is the best time to format your account structure with new suggestions. May be the opinion varies depending on the advertiser, ad groups, the expenditure, the tools used etc. However the potential gain achieved will definitely make up the complexity in implementation or the expenditure. So moving ahead in equilibrium with the updating can result in a perfect account structure with long term benefits.
