Blogs are ever growing informational sites that provide detailed ideas on a particular subject initially developed by individuals alone but later supported by large number of skilled professionals (multi author blogs). Ever since the rise of several social networking sites like facebook, twitter the Multi author blogs and single author blogs started integrating into the social streams. With the passage of time, traffic and ranking of the blogs became decisive factor towards the rating and promotion of blogs.
Let us see few important factors in the projection of a particular blog:-
1) Quality: – The quality of the blog can be made high by maintaining high standards of well written, relevant, useful and attractive content.
2) Collaboration: -To attract many visitors to a particular blog it is highly essential to be unique and also to develop and maintain good relationships with the right partners. The stress should be given to the 3R’s Research, writing and Outreach.
3) Integration: – The bloggers should get an understanding on the execution of SEO keyword and linking strategy, broader marketing goals of the organization, entire products and services and finally the customers’ needs and demands. The wise and planned combination of all the above factors leads to successful blogging.
4) Elevation: – Elevation simply means going beyond the comfort zone. In other words company should be proactive and self driven towards becoming excellent in its end product. The company should take their ownership in launching the blogs.
Bagging top Alex rank to the blog:-
1) Installing Alexa Toolbar in the web-browser and attracting tech savvy visitors: –
Alexa tool bar is an amazing supplement which identifies the visitors having the same tool bar installed on their browsers and provides ranking in accordance to that. The presence of Alexa toolbar with the blogger and with the visitors promotes high ranking of the blog.
The blog gets developed with the contributions of professional bloggers who are highly skilled in the field of technology. Articles related to blogging and technology attract tech savvy visitors and this in turn attracts their attention, such blogs high top Alexa ranks as compared to other sites.
2) Subsistent maintenance of high quality Content: –
The content published in the blog should be of high quality and must be updated regularly. Those blogs that are up to date have high ranking.
3) Blog commenting and Back links: –
With the habit of commenting on other blogs the blogger can maintain sound relationship with the other blogger and visitors of the other blog so that the blogger can attract new visitors and also the inbound links which promotes high search engine ranking.
4) Promoting the blog on social networks: –
The blog needs to be shared on the supreme social networks like facebook, twitter and so on as with the advancement of the Google algorithm the blogs with high social linking get maximum traffic.
5) Use of pictures and post optimization: –
Highly catching and context based pictures and graphs and can be depicted with the content. Such pictures can be connected to the Alexa URL and this increases the web traffic rank.
6) Write about Alexa: –
Creating a blog about Alexa and writing impressively about it helps to scale up the rank of the blog.
Up scaling Google ranking to the Blog: –
1) Fine tune the page title: –
Ranking can be improved by managing the use of the titles such that the keywords should be provided at the start of the title.
2) Launch the content on slideshare: –
If the blog is presented in the slide share platform, then Google indexes it within seconds and the blog rank goes high because of the high dependability of the slideshare platform.
3) Image Optimization: –
This technique attracts the attention of those who do image searches.
In that case, the image needs to be optimized by: –
a) Naming the image
b) Providing appropriate title
c) Alt tagging of the image
d) Including images of correct sizes
e) Captioning
4) Improve the internal linking to the post: –
Incorporating sub links with appropriate key words is a good tip to improve blog ranking. The reason is that the Google usually follows the sub links to index the pages.
5) Link external links to the post: –
Increasing the number of audience to a particular post persuades Google to promote high ranking to a particular post.
6) Availing Google + option: –
The liking of content published in Google + by the visitors results in high ranking of the content as the Google + is a vital layer for the promotion of all Google products.
10 popular trends in Blogosphere:-
1) Informative blogs
2) Creative Rants
3) Company weblogs
4) Personal accounts
5) Cultural introspective
6) Pioneering ideas
7) Niche notching
8) Family blogs
9) Creative writing
10) Travel blogs
Content marketing is a marketing technique whereby the advertisers try to attract customers in the best possible manner. The reinvention of the content market techniques has been a big question of the decade. Such techniques are being discussed in the above article.
The following are the recent trends are seen in the Content Marketing principles:-
1) Content Curation: – It is the method of promoting the content by presenting them in the best possible and attractive manner by procuring, arranging and exhibiting the features in aesthetic style. This is a stratagem employed by the competitive content marketers to promote their content in a style that is very engaging for the viewers keeping in view of the fact that the viewer’s tend to focus on such articles due to the shortage of time and forbearance. This method improves the traffic and attraction towards a particular content.
2) New Instagram Direct: – It is the way of making a more personal relationship between the advertisers and customers whereby the advertisers can directly sent the photos and images and video by sharing with the selected customers rather the sharing it in common on feed. This in turn helps the advertisers to solicit customers by maintaining a good rapport with them and sharing more about the services with them.
3) Evergreen Content: – The best content marketers are those who aspire to make contents that have high longevity and everlasting demand from the people or customers. This can be achieved by them by making contents self-sufficient by providing sub links and all sorts of information that are likely to be sought by the customers. Such contents get ranked high by Google.
4) Educational Content: – The most attention drawn contents fully educate the people about the business and the websites. The customers should get a clear picture of the products and services.
5) Frequently Asked Questions page: – The visibility of the contents can be improved by the judicious maintenance of FAQ pages.
The conventional FAQ pages tend to: –
- Attract the focus on company-specific questions.
- Enlist the questions and answers on a single page.
These drawbacks need to be overcome by generating a separate page that answers each of the questions. The questions should be directly linked to the answers. This approach will provide a clear and direct way towards addressing queries and apart from that they also act as a source to get the rankings through the link label.
6) Problem or Solution: – The content marketers should consider the fact that they are addressing to the hurdles faced by the customers. The content marketers should provide the best possible remedies to them. The solutions presented should fully speak about the merit it provides to the customers. This makes the content unique.
7) Case Studies: – The case study refers to the full picture of the triumph of a previous product. This is a full proof of the victory of a service or a product in market. The case study should delineate the condition, the remedy and the result of the service.
8) In Depth Analysis: – The customers should be able to get answers to all probable questions. This can be achieved by conducting scrutinies and collecting information from distinct sources.
9) Visual Content Marketing: – It is the method of gaining the attention of views by presenting the complex data in clear and simple manner with the help of infographic techniques. The customers tend to concentrate more on self-explanatory visual images rather than written data.
10) Mobile Optimized Content: – With the advent of smart phones and new developments in mobile technology mobile has become inevitable in the new era. The content marketers should be able to reach the customers by optimizing the contents to be suitable to the mobile devices so that the product becomes seen even in the small portable device.
11) E–Commerce and M-Commerce: – The content marketing becomes successful by meticulously combining e-commerce and m-commerce.
The magical combination of 5W’s in the growth in Content Marketing:-
1) Who: – It is the way of knowing the people who are needed to be reached.
2) What: -It is the way of developing those contents that informs, engages and educates the audience.
3) Where:-It is the talent of the content marketers to choose the site the audience are frequently using.
4) When:-It is the art of scheduling the timing of the content to be in synch with the audience’s browsing habits.
5) Why: – It is the process of drawing clear connections between the content marketing tactics with the results.
Content Marketing is a technique of creating relevant and valuable content to attract, acquire, and engage certain audience with the objective of driving profitable customer action. Content marketing actually refers to the technique in which one can give information’s about their products. This gives a clear information about the product thereby making the buyers more intelligent.
How to Drive Traffic to Ones Website Using Content Writing
- Quality Content is the key to drive in bound traffic and leads. Here are some tips to make content efficiently.
Cornerstone content is a piece of original material that is focused on a pain point experienced by the respective target audience. It may be a video, an e-book or a new industry report. Once it is developed, using this we can build the rest of marketing campaign.B2B marketers has only a short to develop content .So it becomes necessary to prioritize the material we generate and then repurpose that material for easy consumption across multiple channels. This is where developing cornerstone content becomes helpful.
The content we write should be distributed through proper medium for better exposure. There are different mediums. The quality of the content should be simple and good. This will help to educate buyers abut products. Some of them are: Blogging, Social Promotions, Search Marketing, and Email.
Video is emerging as an important aspect of Content Marketing. We can influence more people through this medium. Microsoft has been using this medium to promote their products for years. Microsoft has used videos to tell stories about their product and visual branding is helping them to connect with their customers. So we can say that visual branding has a large scope in content marketing.
From Where We Can Get Content Marketing Ideas
We can use Google.com, Youtube, Soovle.com, Social Media, Forums, LinkedIn Groups, Yahoo Answers, Alltop, Quora, Surveys, Blogs, for getting the ideas for Content Marketing.
New Techniques Adapted
Content Marketing are going to start investing more in web design and coding. Traditional forms of content like blog posts, videos, infographics, eBooks and White papers will play a huge role in content marketing in upcoming days. Some of the Techniques that can be adopted in New Year can be:
- Pay the writers and blogger to get good articles
- Work with Youtube “celebrities” to reach a different types of audience
- Hire designers, artists, and coders who can help to expand the reach.
- Put the article which contains interviews of some great personality
Emerging Mobile Trend:
Mobile Devices with internet facility have become prominent in many emerging global markets. In 2014, smartphones and tablets will become the primary computing devices. So Marketers need to adapt this content marketing trend in order to reach their undiscovered audiences. By 2014, content marketing may become a valuable way for business to connect with consumers and all content should be designed in such a way that all audiences will be able to use it irrespective of the fact that they are using desktop or mobile devices.
Visual Content Marketing:
Visual Content Marketing is the latest trend. In this type the visual contents like Infographics, video, visual note-making, memes for marketing campaigns. It capture and encage the audiences. Story telling is the key when brands rely on visual media to communicate with prospects. A picture gives more impact on customers than words.
Content Marketing is still changing. We have to be updated with its latest trends. This is the best way by which one may attract the audiences. The era of visual content has arrived, and marketers can’t lose direction as they explore new path to reach customers.
There are some important things that marketers must be taken care of in the coming year. Few are discussed below.
Paid advertisements in social media
Social Medias are providing offers to do paid advertisements. Facebook allows ads in user’s news feed which results in many multiple numbers of clicks rather than the advertisement on the right side. Likewise LinkedIn can improve the number of clicks by LinkedIn sponsored updates and twitter offers paid advertisements by promoted accounts tweets and trends.
If someone needs to target the audience on a categorized basis then they have different social media platforms. LinkedIn is the foremost one in providing special audience.
Google+
Google+ will be gaining a bit more importance in the coming years. Since it is given a higher priority in search algorithm by Google there will be hike in Google+ users. It is an only advantage using Google+. It can help marketing a long way since can creates strong communities creating more number of customers.
Good website with good contents is going to be encouraged most
For people who are looking for a better marketing they should need a good content since it is the only way of attaining good ranking. So brands needs to have good writers to make a good content in their websites. Since Google has changed its algorithm of ranking and context based results will be shown for searches it is better to have a competitive content than other websites.
Rising importance of visuals
Visuals are coming to be more important since it can make the conversation and discussions more live. Posts and tweets that have images are most shared and tweeted. So visuals are going to gain a far importance. Medias that supports fast uploading of images and videos are going to be respected more by people. There will be a domination of visuals in the coming year.
Instagram and Snapchat
In the previous year Instagram with its 150 million users and 40 million photos uploaded everyday has the highest record of fast growing social media. Instagram is being used by almost all highest brands.
Nowadays many people are active in the social media and this is one of the most effective ways to engage the customers. More attraction will be obtained for the website through the social media. The social media will help the marketers to bring success for their brand and the website. The social media can also be considered as a personal space as it provides freedom for the user to connect in the way they wish and interact. The most activities that a person does naturally on the social media is to share the links, photos, post, videos and so interacting with the other communities, and finally commenting on the status of other people. Many people interact with other individuals using the social media websites such as Google+, Twitter and so on.
Social media to enhance the marketing through engaging the users
The users on the social media must be engaged for bringing good results in the social media marketing. Due to the lack of engagement the users will not be able to interact with other people. The users on the social media must be engaged so that the customers, users or the regular and frequent visitors can be changed into potential customers and thereby the sales can be increased. Some of the tips in engaging the users include:
- Commenting on the important activities for reaching towards the users
- By providing the users with relevant information through the discussion on the Google+, Twitter, Facebook and other social media.
- Sharing the links from the website
- Offering spontaneously answers to the queries of the individuals
Focus on transparent details for online presence
For increasing the online presence and traffic it is very necessary that you focus on providing products that value the honesty and are transparent as well. A brand that is transparent will be always remembered and appreciated by the users. When approaching the social media people expect honest and transparent product details and quality brands. This will bring trust among the audience and marketing of the website and brand will become easier.
Latest trend in using mobile phones to get logged into the social media
Many people nowadays use smart phones to get logged into social profile such as Facebook, Twitter and so on. It is more convenient as well as helps a lot in optimizing the landing pages. It is also possible to optimize the social profile and it will make it have a good appearance on the mobile platforms.
SEO has evolved out to be one of the inevitable parts of every business, and many are wondering how much they have to spend for SEO in the coming year. Here are some reasons why one must put more bucks for SEO.
Top five reasons to increase SEO budget in 2014
1.Creating Back links and gaming the system
It’s a common practice that the website owners use many techniques to create back links for their web page. For this they select unethical methods that are using those methods which are used to game the system. Some of the common practice used to game the system are using spun articles in too much sites, creating duplicate contents and making links out of that, excessive social bookmarking, paid links, keyword stuffing etc. These methods are no longer accepted by Google; Google tracks such web sites and penalize them. Google only accepts what are “natural“, all others will be noted and penalized.
2.Methods to recover from Google Penguin takes away a lot of bucks
A lot of websites are penalized by Google, when each Google updates are launched. Escaping or recovering from Google penguin is quite a difficult task to carry out. Recovering from such Google penguin is quite expensive too. What is the first step to carry out to recover from penalties?? A full SEO link audit will help you identify problems and help you built a safe path of recovery.SEO link audit helps you identify each problems which has caused your web page a drop in SERPs. Even though your web page has not been hit by such updated its always better to do check SEO link audit once in a while. This will help you save your website from future problems. Anchor text ratio, domain diversity and content types are the main listings in Link Diversification, which is always been noted by Google. If your links are of low quality then its sure that you are within a high risk. And thus a proper link profile audit will help you a lot if your back links will create any problems.
3.Target a lengthy and unique content
Lengthy and informative content are always liked by Google. An article with 1000 or more than 2000 words will be ranked out to be the best ones. Nowadays people search about a particular topic and want to know a broad section about that topic. So, it’s always better to create an article which is quite lengthy and informative. Google helps your article get exposure by including high quality articles within “In depth articles”.
4.Need of content marketing strategy and its importance
“Content” can be considered as the backbone of SEO. One can have an awesome path in SEO, once they are well in content marketing. Creating useful, informative, interesting articles will always helps you in crafting a best content marketing strategy. Recent studies have been proven that to make your brand well popular in 2014 be sure that you create a best content strategy. If you are having a best content strategy plans in 2014, its sure that your web site get maximum exposure, traffic as well as conversions. Once you have a unique and creative content strategy you can be sure that you succeed within your top competitors. Google always penalize those contents which are duplicate ones, so be sure that the contents you create are of high quality and are unique among others. A content which attracts the readers and makes them go through it fully is considered to be the best one.
5.Importance of social media in 2014
Social Medias have created a very big impact since 2013, and it’s sure that they are going to lead a very good role in 2014 too. Social media’s helps you gain more and more visitors as well as scales you up in SERPs. The top four social media sites which help you gain better results are Google+, Facebook, Pinterest and twitter. Regular updates within social media help you a lot within the coming years. Social media optimization is the best part of SEO which will bring fruitful results if you focus on it regularly. So, the effective method will be to outsource social media management.
Social media has always been the most influential means in business and marketing. It blended a powerful cutting edge technology to spread the intended information at very fast pace. The immense popularity of the sites like Facebook, Twitter etc have made the strength of this platform multi-fold. In the last year, these social networking sites have competed with new additions and techniques to attract the users and thus have become the favorite tool of marketers. The jaw dropping count in the number of viewers helped the marketers find their goal and thus a good return in business. The promotions through video ads and pictures turned out to be a huge hit in the previous year which was very much appreciated as the most successful strategy in product recognition as well as retention for the viewers.
Buzzing trends of New Year
The year 2014 has dawned with many expectations and calculations in all walks of life. In the business world, the arena is much more widened and marketers are spurring with passion and zeal. They are upto capture the attention of almost every person around the globe through social media. In the New Year, new strategies and plans need to be worked out to spin the prospective customers towards you. For that the trends of the year should be thoroughly considered. Some must-know trends of the year are:
Boom of mobiles
The advent of smart phones and tablet devices has drifted people from the desktop technology and brought to a more compact world. The internet access through mobiles have become more often and convenient. This has a tremendous potential in the marketing prospect. As this is the most preferred way, it is necessary to be accessible through mobile to become popular. Your site should support the mobile apps and internet. In short the year is expecting a behemoth influence of mobiles in a diversified manner, leading to a ‘mobile revolution.’ So the marketing through social media should be such that it is easily accessible through mobile phones and making it more viable.
Possibilities of blogging
The importance of quality blogs are remaining as such and it is still the best method to increase the traffic. Blogging gives proper insight about the site. Also the need of correct facts has become mandatory.
From analytical tool to predictive tool
The tools or facility that gives basic information or usage has become outdated. People are expecting more sophisticated and technological applications. Moreover, they are rapidly moving into the era of predictive tools. The predictive method involves the usage of advanced and diverse technologies like data mining, machine learning etc to analyse the current and historical information and thereby predict the future. This is more complex and these complex tools will be more preferred and opted than the simpler ones, in the present day.
G+ over other social networks
Google has always been powerful in establishing the dominance through their quality and enhanced services. Among the different social media platforms, this year is expected to be a golden one for Google + which is the networking site of Google. With their new projects, they are outpacing the popularity of Facebook and Twitter and emerging as a quite powerful one. So there are more possibilities for Google + ads which are quite up to the mark.
Highly customized products
Rather than providing a vague service, knowing, understanding and providing the right type of products to the right customer is expected to become crucial in the present year. With the presence of large number of competitors, providing customized products are becoming quite important. This involves greater expertise and cutting edge technology. Moreover this includes realizing the specific customer needs and satisfying the same. So more concentration on a customized service is expected in the current year when compared to the previous.
The importance of social media is never ending. Its significance is rather static or so far static. The inclination of human enthusiasm towards the complex is pushing the social media to come up with new aspects of marketing and business. It is expected that the present year will see the social media as a propagator of visual effects and inter-connectivity. So the marketers are trying to go with the flow and make wonders in the New Year.
