Archives

Let’s forget about implementing SEO strategies in your desktop or laptop as technology has entered a new era of smart phones with excellent internet facilities. Currently, Mobile SEO has become one of the marketing strategies for the promotion of your business. Practically there are a lot of differences in applying SEO techniques to your desktop computer and to your cell-phones. Increasing traffic to websites in mobile is a very difficult task unless you employ an experienced in-house SEO specialist.

• Shrinking to the mobile size becomes really difficult

Why do you use laptops for word documents or for searching important website information? This is because we can view the word document in a “zoomed “way rather than straining eyes on cell phones. This is the major hindrance in implementing SEO strategies in cell phones. Due to its small size, it becomes difficult for the users to navigate between the web pages and usually skip contents which may prove to be vital and extremely important. In addition, the use of standard key words is comparatively less which are the backbone of SEO. To avoid such problems, the recommended steps are:

• Always include short and precise contents which would be convenient for the viewers.
• The design layouts should facilitate easy browsing and navigation.
• Links should be provided in the appropriate locations.
• Invest enough time and money for the creation of user-friendly interface.
• Page-Loading time is different from that of the laptop users

Performance of a website is also determined by the loading time of the web pages. Online viewers have the natural tendency of skipping to new websites due to slow loading of the web pages which they had the first preference. Make sure that the images displayed are of applicable standard quality. In addition to that, the speed and time to load pages in mobiles is different from the desktop users. The main aim of the developer is to design a website which would convince the end users and at the same time must be SEO friendly.

• Difference in the definition of mobiles

When mobiles and smart phones were launched into the market, I was not able to differentiate between cell phones and tablets. Well, the same question lies in the brains of corporate mobile companies as most of them cannot define what mobile is, whether tablets or ipads comes under the category or not.

This results in creating different traffic analytics for the same website from two different companies. Ranking of the web pages also gets affected as these cannot be determined from statistics.

By optimizing your LinkedIn business page, one can create a gateway to success. LinkedIn is one of the popular medium used by marketers to engage with different networks, to highlight their services and products. So, are you planning to create a new company page on LinkedIn?? Then check out the below mentioned points to get quick results.

1. Being Dependable brings you fruit full results

The first step to check out is that your LinkedIn page remains consistent with all your social networking pages and sites.  Creating your company page with relevant information and contact details is one of the basic steps one must check in. Having a up to date profile info provides you with infinite followers and customers.  Be a regular LinkedIn page visitor, if ever any of your company info changes ensure that you update them immediately. This will make sure that your followers or a customer gets every minute detail about your company.

2. Including more administrators – A better option

If you are a busy person and not sure about  being and regular within your LinkedIn page, then adding more admins can make your job simple. Having more admins can make your job hassle free. Not only this, you can have a company page with different ideas.

3. Make sure that you provide updates regularly

Sharing contents or relevant details about your company or services can surely bring a tremendous flow of traffic. Being regular and updating fresh and useful contents makes your site more popular. Sharing your contents within LinkedIn means the content is visible to millions of people, which mean you are having a better exposure.

4. Show case your products and services

Simply creating a company page and just giving one or two updates does not bring any results.  Give a brief idea about all those products that you are launching. Let people know about all those fabulous products and services that you are going to offer.

5. Include videos, images and banners

Videos, images these are some of the striking features, which people love to check out. You can make many followers out of these. Include a video presentation about your services and products; upload them within your company profile page. This can lead a better opportunity for you, and it is sure that many of your followers go through this. Including banner images with calls to action can help you get many visitors. Make sure that you include the company logo as you company page’s profile picture.

6. Point out your landing page

By just providing details about products and services remains incomplete, unless you offer a landing page. By mentioning landing page, people whom look for more details about your products reaches you. If more and more people follow you and share, your content that means you and your products are getting accomplished right? So, create content that captures the viewer’s attention and make them follow your post and shares.

Product pages a key part to be implemented in e-commerce websites

Great contributing factor to the websites of ecommerce is that the ability they are having to better perform and it can be its visibility in results page of search engines. For the people who are unaware about brand name of the company it’s imperative that all our sites will have the ability for ranking particular names of product and other  keywords that are related to our websites. Products pages can be key part of our websites that must be targeted when implementing and creating an e-commerce SEO campaign.

Mentioned below are some of highly recommended suggestions to get better ranking for our products  on search engines.

• Product page search engine optimization– Make sure products keywords or names are included in URL. This can be more SEO friendly than URL that is filled with ID numbers of the products.  However we should be aware of potential required for canonicalization tag if we have end-ups having multiple URL’S and the category based pages for same product pages which falls under the other category.
• Optimize the title tags with name of product and other relevant keywords. Search engines will consider this as vital element, unlike Meta descriptions. However these descriptions still holds power for attracting clicks. In descriptions the keywords have to be included which is sure for enticing the readers to then click onto our website.
• Feature product keyword or name for the ALT tags and image file names. ALT tag will describe simply images to search engines that will enables them  more effectively for ranking their search images.
• Get more creative with our SEO and then feature the video content on our product pages, by showing adverts and tutorials relating to the products. As the Google owns YouTube, they now take the video contents into consideration that produces high rankings.
• Make internal links into our appropriate product pages. An example is that if it’s mentioned in a blog. Excessive  type internal linking could hurt our ability in ranking but when it’s done correctly it can help in building the authorities of that product pages and increase the sales, as visitors on one portion of our websites can be directed to the another shopping whilst.

SEO Junkies ready helping to increase revenue and rankings

With professional SEO campaign implementation, ecommerce websites could attract more amount of relevant traffic to the product pages which results in the higher increased revenue and conversions .

What exactly is Facebook’s mission?? It is to make a wider reach to the users and make them easily connected with their friends. Facebook Graph Search is one of the latest semantic searches introduced during March 2013.This powerful tool highlights exactly the correct details that users want to see.  Facebook Graph Search was initially limited to US users to check out how accurately this semantic search works out.

 “Graph Search is simply a tool which helps you to find people, places, photos and interests”.

How does Facebook search graph works out?

Facebook search graph, designed to offer the precise answers to the facebook users. This graph show case external data within the search engine offering user specific results. Facebook contains more than one billion users, around 250 billion photographs and more than trillion connections too. Therefore, in brief we can say that finding one specific user is really a hard task. One can make use of facebook search graph efficiently and carry out a perfect search too. Graph search appears within the top of each page, one can enter the queries over the search box. Thus, you will get a set of results that also act as the title for your page. The users can even edit the respective titles and get complete details about content that your connections have shared.

 Difference between graph search and web search

• Web Search: Web search, designed to provide results for particular keywords. For example if you are searching for the queries for pop music, then it will offer the top possible results for the keyword. Web search combines some common set of rules to find the most relevant search for the keywords.
• Graph Search: Graph search aims to show more results, at the same time giving importance to privacy. It helps the users to search for new things very easily, giving importance to privacy.

What are the main things one can find via graph search??

• People
• Places
• Photos
• Interests

What makes Graph search special from others??

Graph Search helps the users to find others, and know more about them. They can even find photos, local areas, restaurants, places tec. Results will be displayed according to the search queries.

How do one search?

• One can perform the search by typing the required credentials within the search box that is at the top of the page.
• You can get many suggestions within the drop down.
• To perform accurate search one can use the tools, which is available on the right hand side of the page.

Examples for search

• People who like to play football and live near  Los Angels
• Tourist places visited by my friends
• Photos of friends in Los Angels
• Top five restaurants liked by my friends
• Photos which are very popular in 2013

How secure is Graph search?

Graph search does not use or change any of your privacy settings; one can only carry out search for those data, which are shared with you.

Twitter users had a very interesting year throughout 2013. Twitter is a very active micro blogging site having more than 30 million active users. Despite of many difficulties, Twitter is unique from other social media sites. Listed below are some of the top lists of things one must know about Twitter.

1. The first Tweet

The initial Tweet forwarded during March 21, 2006 by Jack Dorsey (Co Founder).  In addition, the first tweet content was very simple one “Just setting up my twttr”. The first Tweet from outer space, was sent out by Astronaut Mike Massimino during May 2009.

2. Twitter Rejected Facebook Offer

During November 2008, Facebook put an forward an offer worth $500 million. At that time, Twitter was carrying around 6 million registered users.  In addition, the latest reports show that Twitter contains more than 232 million users.

3. Twitter users with the most followers

• According to the 2013 report, the Twitter with most followers is Katy Perry with more than 49 million followers. After her, the leading users are Justin Bieber, Lady Gaga and Barack Obama.
• The common brand containing most followers is You Tube, and Instagram.
• User with most Tweets is Yougakduan with more than 37,388,113 Tweets.

4. Event with most Tweets

The most popular event with Tweets per second was during a viewing of 1986 animated film Castle in the Sky in Japan. This was during August 3, 2013 with 143,199 tweets per second. MTV Video Music Awards is yet another TV show, which is the most popular event with top amount of tweets per minute. And do you know the average amount of Tweets per day?? It is more than 500 million.

5. Origin of Twitter

Twitter’s starting point took place at Odeo, a company developed by Noah Glass and Evan Williams. This company was launched during the year 2005.

6. Importance of @, #, RTs and Media

A hash tag plays a huge role to increase engagement by 100% for journalist and organizations. Retweets and “@”increase followers. Tweets with media files have 4 times better engagements.

7. Larry

Larry is the name of the bird used as Twitter’s mascot. The name was given to this bird after Boston Celtic Larry Bird. This name is preferred, due to the reason, that the co- founder Biz Stone is a Boston native.

 8. Tweet by means of Text Message

With the mobile app. one can tweet via text messaging too. One can easily add this by going through your Twitter account settings.

9. US State Department seeks Twitter for help

Due to the global impact of Twitter, US State department seeks help of Twitter to delay upgrade system, which would interrupt daytime service in Iran.

10. Twitter traffic around the World

United States, Japan and France are some of the places, which make up more than half of Twitter traffic. Among these, United States makes up more than 30% of Twitter traffic.

As we know, social media sites especially Facebook and Twitter have got millions of active user traffic all the time and this is the reason why businesses want social media as their primary marketing platform. 

With the popularity of Facebook and other social media sites, you can interact with any one from any part of the globe online. No other networking platform achieved this kind of success for the past few decades. We know that a South Korean who was a locally known pop artist became worldwide sensation after his song got released in Youtube which holds the Guinness record of most watched Youtube video in the world. That’s the power of social media as it can share or distribute information to those who are interested in it and can reach them within short duration of time. Brands realized the importance of social media and diverted their attention from search marketing and email marketing to social media platform. In the past few years, brands have successfully promoted their products/services in various social media sites and have earned better returns. Now, small and local businesses also turned towards social media as it’s the cheapest way to promote their business effectively.

Why Social Media

According to a survey conducted by Sprout Special, combined active user base of Facebook and Twitter has reached 1.42 billion in 2014 when it was just 1.17 billion in the previous year. Also the user engagement in various social media sites has reached 178% in 2014 when it was just 43% at the same time last year. This means that user traffic is high in social media sites when compared to other website categories. Here are some of the reasons why brands take effort to make their presence in social media sites.

• For any marketing strategy, we need content that is new, informative and attractive so it can be reached out to the targeted audience. Nowadays, people are more attracted to visual content, i.e content that consists of images, animations or videos. Posting visual and informative content in social sites can induces more ‘like’s and shares thereby reaching targeted customers. Also, in every 24 hours, about two million blog posts are published, so we need to build customized content strategy in which our content will necessary attention. 

• Small and local business enterprises who want to gain online presence can rely on social media sites as they are free of cost. In Facebook, a small business enterprise can start its own account, post images or videos related to its business to target those users who interested in that particular business. Thereby, the Facebook account can attract lots of ‘like’s and expect more interactions such as posting comments or sharing the content to other users. Currently, most social media sites are offering marketing services to businesses carry out their marketing goals. 

• According to many marketing experts, social media outreach can extended by integrating social media, search engine marketing and PR. The content you post in social media sites should not be appear as mere updates to Facebook or Twitter users but must be clearly visible to targeted users. 

• When engaged in social media, businesses can interact with their customers directly and get feedbacks about their products/services, share each other’s views, and many more. Also, you can extend your customer interaction outside business and make it social so that your customers will repeatedly visit your site for new information. 

Apart from Facebook, Youtube and Twitter, other social media sites such as Google+ and Pinterest are gaining popularity among marketing and advertising communities due to their business friendly features that help enterprises to promote their products/services to a wider audience base. If you want to invest in social media marketing campaigns, there are specialists who possess perquisite knowledge in fulfilling your demands within minimum turnaround.

The primary objective of SEO is to improve the visibility of websites in various search platforms such as Google, Yahoo and Bing. As you know, most people prefer Google as it is considered as more user-friendly than compared to others. To gain better search rankings and to avoid the wrath of Google’s algorithm updates, website owners make hard efforts to attract quality visitor traffic. But sometimes, due to outdated web designed structure and non-compatibility in mobile devices you may lose your precious SEO rankings. Then, it is time to redesign your website from top to bottom that will helps in recovering your lost SEO glory successfully.

• While redesigning your website, make sure that the XML and HTML sitemaps you created will Google and other search engines to find any existing content and new content that has shifted to new URLs. After creating an XML sitemap, you have to submit it to Google or any other search engine to dispatch the crawling of any new or existing content that has been moved. To ensure efficient crawling and indexing of moved or new content, you have to combine the above said procedure with page level 301 redirects. 

• To improve the functionality of websites, most website owners include third party tools with the aim of making their sites more user-friendly. But with the advent of time, these tools become outdated and are not complaint to modern functionality standards. To ensure that customers stays longer on your site, you need to determine whether the installed third party tools are slowing your site speed or whether they are in working condition or check any new versions are currently available. 

• According to many SEO experts, website redesign is the perfect opportunity to evaluate your marketing strategy and you can able to figure out which keywords and landing pages are having SEO value and which ones are not. By determining these factors, you can able to prioritize during the site redesign. During your site design efforts, you can exclude those keywords that are not attracting quality traffic and those landing pages that fail to convert site visitors into leads or sales. 

• Site redesigning can also be taken as a perfect opportunity to enhance your content strategy. You need to determine which all the content is attracting visitors or which content is not pulling user traffic. You need to come up with ideas that will be easy for users to find content they are interested in. You can add relevant images, videos or animations to your content to make it more eye-catching. 

These are some of the suggestions for redesigning your website to improve your SEO rankings in leading search platforms. To help you with your redesigning efforts, you can consult with a service provider which possess a team of skilled and experienced web designers and SEO specialists who come up with solutions tailored to your SEO requirements. By changing SEO tactics from time to time, you maintain your current ranking position and will gain upper hand over your competitors.